Team/User Generated Video Creation – Video Trends in 2023 (Part 12)

Work peers matter because many of us spend more of our waking hours with co-workers than with anyone else.

Using your workforce to share messages and create video content can be critical in making sure key messages land.

Whether it’s health and safety information, corporate messaging, employee satisfaction or diversity and inclusion, using a broad cross section of your workforce in your videos can be a powerful employee engagement tool.

Once again, hybrid working can hinder the ability of your employees to act as influencers for one another, which is why video can be so powerful.

What to look for in your video platform

You’ll want to enable easy uploads without extending editing and publication rights to the same wide audience, so you’ll need a video platform that enables you to manage user controls centrally, switching access on and off at the touch of a button.

Anyone uploading content to your video library needs to use the tagging and filing system to enable footage to be found and used easily.

Look for a platform that can respond to your unique needs, for example by enabling you to publish your own branded templates for your team or clients, or letting you create specialised and unique video campaigns.

Check out the next sections or download the full PDF below.