Enterprise Demand – Video Trends in 2023 (Part 3)

As a business attribute, transparency has become king. People want to make a difference through their work. Being clear about your business purpose and how you’re achieving it can help attract and retain talent. A 2020 white paper from Harvard Business Review demonstrated that companies that prioritised purpose were more profitable than those that didn’t.

Video is the most compelling way you can share details of both your purpose and your progress.

But you’re a global business, with colleagues and customers in multiple locations, speaking multiple languages. So, you have two options. You can create one corporate video and roll it out throughout your organisation and hope for the best, or you can invest heavily in video production in each location to create the kind of personalised video content that speaks to people.

What to look for in your video platform

Don’t compromise. Instead, create personalised, translated versions of the same video, relevant to your local audiences with consistent messaging.

Picture your business in this scenario: you’re creating a corporate video in the US. You want to share it with a reseller in Brazil. While the messages were consistent, the delivery just isn’t going to work.

Use a video platform that enables you to lock the editing on key sections of the video, giving the Brazil team access to add locally produced content in specific areas and translate the entire video into Portuguese, making it work for multiple audiences at the touch of a button.

Check out the next sections or download the full PDF below.