Cost Effective – Video Trends in 2023 (Part 9)

Unless you’re already set up for video, transitioning to a video ready organisation sounds expensive, right? Movies are the most expensive form of entertainment – and at least they have a chance of making their money back at the box office.

While the benefits of video might save you money in recruiting new people, you’re probably going to want to find a sweet spot between cost and quality when it comes to your video output.

Grainy, mobile phone video clips edited together on a free smartphone app probably aren’t going to give quite the right impression.

And with budgets tight all over the world, investing in new tech, training or talent to create videos is probably going to feel like too big of a barrier.

But video makes up for its cost and according to, 68% of marketers say video has a better return on investment than Google Ads.

What to look for in your video platform

Put simply, corporate videos simply shouldn’t cost what they cost. You’re not making the new Avatar sequel!

A clear pricing structure will enable you to budget effectively while getting the most out of your video creation platform.

Combine an easy-to-use platform with expert people to create effective, high-quality videos that add value to your business.

Check out the next sections or download the full PDF below.