Hybrid – Video Trends in 2023 (Part 10)

If you’re creating the scale of video that marketing trends suggest you should be creating, you’re going to have your hands full.

The average email open rate is just 21%; that’s a one in five chance of someone opening your email according to HubSpot. In comparison, videos improve click rates to those same emails by 96%.

Ragan found that 75% of employees are more likely to watch a video than read an email or text. Videos save users’ time and grab their attention more effectively.

So leveraging the power of video for your internal communications is essential.

If the responsibility for all video production falls on the shoulders of your marketing and communications team, you’re going to need additional resource or to make compromises elsewhere.

What to look for in your video platform

The rise in video content’s popularity has coincided with an influx of apps, tools, and programmes that make it easy for anyone to produce their own video content to a professional standard.

Work smarter, not harder, by choosing a video platform that enables your people to create professional videos quickly and easily and offers a video production service resourced by experts.

Check out the next sections or download the full PDF below.