Hyper Localisation – Video Trends in 2023 (Part 13)

Who has the influence in your organisation? Who have you been influenced by in the past? You can draw concentric rings from an individual employee that start with their immediate team and extend out to the wider local team or profession and then the corporate leadership.

According to recent research, 3% of employees drive 90% of the conversations held in an organisation.

Knowing this enables us to use the people with the most influence to share important messages.

For that reason, using local influences as multiple spokespeople on a new product launch or set of messaging can be much more powerful than simply sharing the views and voice of a member of the board. Micro targeting of audiences for video can increase engagement, resulting in a higher return on investment.

What to look for in your video platform

The ability to add local voices to a corporate video is crucial here. If you have 20 sites, identifying an influencer for each location and adding their voices to a broader video enables you to share messages and tell stories in a way in which they will resonate with your workforce.

A video platform with adjustable permissions, the ability to edit certain sections and add content from multiple locations enables you to do this effectively.

Check out the next sections or download the full PDF below.