Unless you’re already set up for video, transitioning to a video ready organisation sounds expensive, right? Movies are the most expensive form of entertainment – and at least they have a chance of making their money back at the box office. While the benefits of video might save you money in recruiting new people, you’re […]
When people work remotely, reaching them with corporate messaging can be more difficult. You can’t rely on posters in the toilets or t-shirts on your canteen workers. Instead, you have to reach them digitally. And we’ve established, by now, that video is very much the 2023 way of doing that. Video can create the shared […]
No matter how ruthless you are with your video footage, you’ll always end up with more than you need. And that’s a good thing. You never know when a piece of b-roll of a corridor might be just what’s needed to break up talking heads in your video. Eye tracking studies by the Nielsen Norman […]
Why are you making a video? Not just because people expect videos now, right? Video should be an intrinsic part of your organisation’s communications, HR and training strategies, not just an add on. Use video to share your key messages. Think about what you want the people watching the video to take away at the […]
When you’ve got a story to tell, you don’t always want to get from “once upon a time” to “the end” in one sitting. Instead, you want to build interest and engagement by revealing a bit at a time. Take a new product launch, for example. You could just use a 30 second clip of […]
Video takes up a lot of space. The last thing you want is it sitting on internal servers, slowing everything down and impossible to share without transferring it to external hard drives. And that only works if the people who needed to share it were in the same office anyway. Since the pandemic, the way […]
As a business attribute, transparency has become king. People want to make a difference through their work. Being clear about your business purpose and how you’re achieving it can help attract and retain talent. A 2020 white paper from Harvard Business Review demonstrated that companies that prioritised purpose were more profitable than those that didn’t. […]
TikTok, Instagram and YouTube have a combined audience of more than 5 billion users. In the last year, those users spent more than 12 trillion hours viewing video online. Still think video is a “nice to have” for your business? Developing a video strategy will help you know the type of footage you need to […]
As soon as something happens, there’s content about it online. Within moments of an event, there’s news coverage, with footage from the scene. How quickly can your business react? Whether it’s good news or bad news, sharing key messages with colleagues throughout your organisation quickly helps your people feel as though they’re part of the […]
What kind of impact do you want to make with your video content? Building brand awareness? Online engagement? Educational content? Once you come up with your main aim, this will be your reference point before making a decision about your video content. As a rule of thumb, a video that aims to build brand awareness […]
