One of the most effective ways to get to know what kind of customers you should target is through surveys. This way, you can dictate what kind of questions you ask them, such as demographic-based questions like age, gender, where they live, etc. Once you have this information, research what content suits your target audience. […]
You can split your video into three subsections, the beginning, middle, and end. In the beginning, you will want to portray an issue that is close to your target audience and will capture their interest right from the start. The average concentration span in 2023 is 8.25 seconds, giving rise to the importance of having […]
Your account settings page gives you a complete rundown of the information pulled from your account, such as your email address, full name, username, password change, etc. One of the more valuable functions on your account settings page is the ‘total storage usage’ section. This will give you a good indication of what needs to […]
Team walls are a great way of organising and sharing your video content amongst your team members. They have many innovative functionalities, such as a commenting option with timestamps, if you or a team member want to leave feedback more precisely. You can also allow your team to edit the video while having the option […]
The storyboard report function is in the ‘your work in progress’ section under each of your storyboards. This will give you a breakdown of all activity surrounding that storyboard (shares, duplicates, and exports). Further down on the page, you will see a more specific breakdown of all the elements within the storyboard. Such as: The […]
There are numerous reasons you should create video content. Still, the main reason would be the retention rate of watching a video versus reading a text. A survey showed that information retention from a video is up to 95%, whereas reading text came to up to 10%. Videos allow you to connect personally with your […]
