Define your audience

One of the most effective ways to get to know what kind of customers you should target is through surveys. This way, you can dictate what kind of questions you ask them, such as demographic-based questions like age, gender, where they live, etc.

Once you have this information, research what content suits your target audience. For example, a younger audience will be more inclined to watch a video that uses more simplistic language and is more interactive. Now that you are ready to create your video content, try to generate a story from your video that gets your point across to your customers.

Now that you know the steps to targeting the right audience, the next stage is to define the objective of the video. Click here for more details.