In the blink of the pandemic, TikTok has diversified from a fun social platform primarily for teens to a powerful business boosting tool. Teenagers and Gen Z will soon be the biggest consumer category, and millions of them are spending time on TikTok. How to get their attention, you wonder? Great content is the way […]
Video is the most powerful form of marketing. It packs more information than any other media format, and its engagement potential is still unmatched. In the past, only big companies with well-funded marketing departments could afford to include video in their marketing strategy. Today, anyone can use video marketing tools to create effective video marketing […]
B2B video marketing has been on the rise for the past few years, and everything so far indicates that 2022 will continue the same trend. Modern marketing delivery systems – websites, email, social networks, mobile apps, messaging apps, etc. – all support video content to some capacity. As a result, B2B marketers increasingly rely on […]
Video is one of the most powerful forms of marketing. Its effectiveness is based on three main factors: mass appeal across demographics, high engagement rates, and practically limitless customization potential. Most businesses today implement some form of video marketing, albeit some utilize it better than others. This is due to the fact that video production […]
Video is one of the most effective media channels for business. It has a variety of use cases spanning all areas of business, including marketing, sales, public relations, HR, and others. Strategic use of video is correlated with better business results across many industries, most prominently in sectors such as ecommerce, retail, real estate,fitness, cosmetics, […]
Video is a versatile media format with high engagement potential. Its widespread adoption and success as a B2C marketing tool is driving businesses to explore other potential uses, especially in the corporate sector. As a result, corporate video production is on the rise, especially in areas such as marketing, sales, onboarding, customer support, HR, and […]
Instagram is quickly becoming the go-to social media platform for video content. With 4 video formats to choose from, any brand can leverage Instagram to generate awareness, promote engagement, and even drive sales. With that being said, Instagram is not the most intuitive video platform to use. Multiple video formats with different specifications makes devising […]
Canva is the go-to graphic design tool for many amateur and some professional designers. Since its conception, it inspired other companies to develop similar (or better) products, so now you can choose from numerous free, premium, or paid tools to create and edit beautiful designs and videos for work, school, side projects, or fun. The […]
Instagram is a hot place to be for business owners. The platform already has over two billion users and is counting new ones every day. It’s a fertile ground for raising brand awareness, showcasing products, and attracting potential customers. Instagram ads have been around for years, but Instagram video ads are gaining traction among business […]
We are excited to share some updates to Binumi’s video creation platform. These form our most significant platform-wide updates since inception, and include a host of new features, interface improvements and optimised performance. We are also excited to launch a new partnership with Getty, providing worlds of content and hundreds of millions of assets at […]
