Getting sponsored by brands on Instagram is an excellent career move for influencers. You will benefit from being associated with notable brands within your niche. The money you can earn from sponsorships is nothing to scoff at either. To get sponsored on Instagram, you need to take your social media game to the next level. […]
If you haven’t jumped on the TikTok video ad bandwagon yet, it’s high time you start using the popular platform to get a wide, engaged audience interested in your product. With over one billion active users each month who are mostly young, curious about new trends, and very engaged, TikTok provides unparalleled opportunities for raising […]
Each social media platform supports different aspect ratios for video content. Understanding social media aspect ratios is essential for running successful video marketing campaigns. If you don’t pay attention to aspect ratios while creating content, your videos might get cropped or resized without your knowledge to meet the requirements of the platform. To avoid this, […]
Making videos for YouTube can be a fun pastime activity, an opportunity for learning, and a means of generating income. But before you get there, you have to roll up your sleeves and put out a couple of videos. This will get you in the habit of making videos, and the feedback you receive from […]
Video marketing is one of the most effective strategies for promoting your business. It utilizes the captivating power of video to convince customers to buy your products and services. Thanks to modern video production tools, the cost of producing marketing videos is lower than it ever was. This means that even small businesses with no […]
Social media marketing is one of the most effective ways to promote your business. Each social media website gives you access to a variety of core audiences, which you can convert with the appropriate marketing content. To achieve the best results, you should optimize your images and video to fit the technical specifications of each […]
Training videos are an excellent way to improve learning outcomes in your organization. Their use dates back to the 80s and the rise of the VHS media format. VHS made it possible to create, share, and re-use training content on the cheap, reducing reliance on in-person training. VHS became deprecated over the years, but the […]
YouTube ads are still one of the most effective ways to attract leads, establish brand authority, and generate conversions. If you have an ad that’s worth watching, that is. This is the crucial lesson many businesses get wrong. You can’t just point a camera at your product and have someone say: “Buy this!” while generic […]
The great thing about video marketing is that any organization can use it to achieve excellent marketing results. This includes small businesses with limited budgets and no prior experience in video marketing. Sounds too good to be true? Not at all. The cost of producing quality video marketing content has gone down in recent years […]
Script-writing is an essential skill for all those who dabble in business video production. A well-written script will help you get your message across, as well as make video production all the more easier. You don’t need to be a professional screenwriter to write a good script. In fact, you can accomplish a lot by […]
