TikTok is the fastest growing social media app today. It is rife with opportunities for established content creators, as well as newcomers trying to make it big for the first time.
With that being said, TikTok is still somewhat lacking in features, especially when compared to established video platforms such as Instagram or YouTube. This makes it more difficult to figure out how to do well on the platform as a content creator.
One of the most common questions TikTok creators ask is when is the best time to post on TikTok. In the remainder of this article, we will help you find the answer.
Does it Really Matter When You Post?
The short answer is – yes. Posting at the right moment during the day will generally net you more views compared to posting randomly.
The long answer is – yes, but it depends on several factors, some which you have little control over. For instance, if your content belongs to a relatively small niche (i.e. fantasy cartography videos, or DIY book-binding videos), the total number of viewers you could potentially reach is limited, so any optimization efforts with respect to time will have diminishing returns.
To determine if your content will benefit from adhering to a specific posting schedule, consider the following 4 factors.
The biggest factor by far is the timezone where the majority of your audience resides. For example, if the majority of your followers are from the US, you should post during the time of day when most people in the US are awake. Note that this will limit your reach among audiences from different time-zones.
2. Competing Content Creators
Another timing factor to consider are competing content creators. If big names in your content niche tend to post at certain times during the day, it can be worthwhile to post during times when they’re less active. In general, it’s better to have a bigger share of total viewers in a given time period, than to compete at times where there are more viewers in general, but you have a smaller share.
3. Viewer Demographics
Viewer demographics play a key role in determining the best time to post. People have their preferred time of day for watching TikTok content, and they’re not likely to change their schedule just to catch when you’re on. More importantly, people simply can’t watch a live stream during certain hours of day due to school or work. This means you should adjust your posting schedule to fit your audience’s leisure time.
4. Personal Schedule
You should always take into account your personal schedule when deciding when to post. If you’re busy with work during the day, this puts a constraint on your streaming schedule, same with school. Other obligations such as travel, housework, or raising children also limit your available streaming hours. That said, you can still succeed as a TikTok content creator, even with a busy schedule. The key is consistency. If you can only stream during the weekend, and only during daytime, this can still work if you’re consistent over a longer period.
How to Check Your TikTok Audience Analytics?
TikTok has a built-in analytics feature that can help you find the best time to post. It is only available on Pro accounts, but luckily you can switch to a Pro account for free. Switch to a pro account by following these steps:
- Go to your profile page
- Navigate to the Privacy & Setting tab
- Click Manage Your Account
- Click Switch to Pro Account
Once you’ve switched to a Pro account, you can use the analytics feature to find where your audience resides. Based on your audience’s location, you can figure out the time of day when your audience is busy with work, school, or sleep.
If your audience lives in multiple time zones, you’ll have to find a point of overlap between the different zones, to reach the greatest amount of followers.
When is the Best Time to Post on TikTok?
Now that you know the key factors that affect the best time to post on TikTok, we can share the results of a recent study by the Influencer Marketing Hub. According to their analysis of over 100 000 TikTok posts, the best time to stream on a given day is as follows:
|Day||Best time to Post (EST)|
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
How Frequently Should You Post?
In general, post frequency is less important than consistency. Everything depends on your schedule, your content, your competitors, and your audience’s daily habits. As a good rule of thumb, create between 1 and 3 posts during workdays, and potentially more during weekends.
Finding a sweet spot for your TikTok content is not easy, but it is doable if you take into account the factors we have outlined. Once you get the hang of it, you’ll intuitively know when is the best time to post.