Binumi and Metigy are partnering to bring video storytelling to tens of thousands of businesses across the world
The partnership enables all Metigy’s SMB customers to create and share marketing video content in seconds
Cisco estimates that video will account for 81% of all web traffic by 2021, yet the average SMB customer only publishes on average 7 videos a year because they lack the resources to produce original content at scale.
Through a partnership with video ecosystem provider Binumi, Metigy is now offering video storytelling as an integral part of their marketing toolset for SMB marketers. With Metigy on track to have over 40,000 SMB’s using their marketing platform by 2020, both companies are excited to begin rolling out the affordable and pioneering video solution that enables even novice marketers to create amazing video campaigns.
“Binumi offer a business video storytelling solution that enables in-house teams to make videos at scale,” says Anthony Copping, CEO and Founder of Binumi. “We believe everyone should be able to communicate with video; and our work with government, corporate and educational clients has proven that teams given the opportunity and tools can tell amazing video stories. We are excited to work with Metigy in disrupting the advertising market, and to make it possible for every business to empower their teams to communicate with video”
“Everyone understands the power of video storytelling for business, and we have been looking for the right technology to make it affordable and quick for our customers,” comments David Fairfull, CEO and Co-Founder of Metigy. “The key has been to find the right scalable solution so we could support our global marketing community of customers to master video marketing while generating Marketing ROI - and video only works for SMBs if they can get it to market quickly and cheaply. We wanted to empower our customer marketing teams to master video marketing. Our combined solution provides just that.”
Binumi is a leader in video creation technology. Binumi makes it easy to create, manage, host and share video content across organisations. They offer complete video ecosystems for business and education, including ready-to-go video stories, 4 million rights cleared clips and an instinctive cloud-based editor for video creation. Alongside secure admin-controlled content management for uploaded content, in-progress and final videos, the company also provides whitelabel and integration capabilities.
Metigy is carving out a niche in social and digital marketing by focusing on helping marketers make better decisions rather than just better process. Made for SMB marketers, Metigy takes the guesswork out of mastering digital marketing through an instinctive platform interface. By analysing past performance across social channels and benchmarking this against competitors and industry best practice and real-time drivers of conversation, it uses AI and ML to deliver real-time Insights and Recommendations, with a layer of practical education, that even novice marketers can use to understand the how, when and why of best practice marketing. In short - anyone can become a powerful effective marketer with Metigy. Metigy is Australian based and was recently named in the top ten AI startups in Australia/New Zealand.