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our team

leadership team

Anthony Copping
Founder CEO
Anthony is a British born documentary filmmaker, explorer and entrepreneur who has travelled and worked across the globe His mission is to inspire others to immerse themselves into the experience of discovery and storytelling.
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Prior to founding Binumi, Anthony was the founder and chief executive of Last Voices. For almost twenty years Anthony’s quest has been to preserve and share the endangered musical voices from around the world. Anthony set out to find the most remote villages, untouched by Western culture to record their beauty.

Anthony’s journey was the subject of a National Geographic documentary titled Last Voices from Heaven. Anthony undertook over 50 expeditions which culminated in a TV series aired globally in 2004 by National Geographic who called it “the most dangerous expedition for music in history”

Binumi is his vision for storytelling in the modern era and he has grown Binumi into a global business covering corporate, educational and personal video storytelling.
Raine Grady
Head of Business Development Asia
Raine has over 25 years experience in business management and media project development and in television, video and online media production both in front of the camera and behind the scenes.
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Raine is the founder of two Asian-based innovative communication companies. One a disruptive media solutions business providing solutions for social media and online marketing through video; the other an e-commerce platform offering boutique spirits and craft beers via online sales and innovative pop-up events.

Raine is bringing to Binumi her consumate networking and media skills, gained from years at the forefront of Asia’s most competitive video and marketing industries.
Lulu Laidlaw-Smith
Head of Business Development Europe
Lulu started her career in commercial development at Trinity Mirror Group PLC, and has since become an industry leader supporting creative & technology commercial ventures across diverse industries.
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She was the Commercial Partner at Honey for 4 years, a creative business consultancy that works with some of the leading businesses and brands in the world delivering commercial solutions across business and brand, product and service development and culture change.

Lulu joined Binumi in September 2017, as they started planning their route from Education into B2B. She is essential in supporting the transition of new routes to market, across both direct clients and storytelling partners using Binumi to build revenue.
Lucy Ogilvie
Head of Marketing and Special Projects
Lucy comes from a background in creative content management and business development for a number of successful start-ups. Her roles have included Head of Marketing for Pearlshare, where she was responsible for partners and clients in the travel industry.
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She has great experience as a content creator and social media coordinator, engaging with potential new clients and contributors, and managing contributor content campaigns for Choice Hotels, Living Rooms and Hotel Icon through her work at Pearlshare.

In her role at Binumi, Lucy brings creativity and a focused approach to marketing. Her background in video content marketing provides an ideal partner for Binumi’s position at the forefront of the industry.
Chris Flynn
Head of Travel and Tourism
Chris Flynn, is a senior tourism specialist with more than 30 years experience at the most senior level of industry.
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Internationally recognised as a leader in terms of tourism development and strategy, he is a regular speaker at high profile events and provides insights and perspective to leading news media channels such as BBC World News Asia Business Report

With a career that has spanned four continents operating in regions such as: UK, Europe, United States, Asia and the Pacific, Chris has developed an intimate knowledge of the global industry and the requirements needed to identify and explore new growth opportunities within a fast-paced environment
Ged Brown
Head of Aviation
Ged Brown is the Head of Aviation at Binumi. He joined the team in July 2018 and has over 20 years experience developing business relationships in the global aviation, travel and tourism industry having held senior management positions at Thomas Cook, MyTravel, TUI and Kuoni.
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He more recently sat on the senior management board at UBM Routes for 10 years, during which time he pioneered and promoted the role of tourism authorities in the air service development process as well as managing the host city selection process for all events.

A self-confessed travel and aviation addict, Ged is passionate about the human stories and emotions which are on display at every airport around the world, he frequently presents at several travel industry events throughout the year and has recently co-founded an innovative, new aviation industry event.
Tammy McGraw
Head of Education
Tammy has held several senior-level leadership positions in education, nonprofit, government, and private organizations. She holds an M.A.E. in art education from Virginia Commonwealth University and an Ed.D. in instructional technology/curriculum and instruction from Virginia Tech.
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Tammy directed the national specialty area in emerging technologies for the U.S. Department of Education’s regional education laboratory at AEL, and at the Virginia Department of Education she led the Offices of Educational Technology and Digital Innovation and Outreach.

Prior to joining Binumi, Tammy was the managing director of an education consulting firm focused primarily on digital content strategy, blended learning, and education policy analysis. Her role at Binumi allows her to continue on the leading edge of this issue.
Mark Landale
Business Affairs
Mark is a commercial lawyer with over 35 years experience in both private practice and in industry. He holds a MBA from London Business School, having completed part of the course at the University of Southern California in Los Angeles.
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Mark has worked in house for Unilever, and for Sidley and Austen, a Chicago based US law firm, where he specialised in cross-border commercial transactions. Mark then set up his own practice which merged into Alsop Wilkinson, a commercial solicitors’ practice in the City of London.

Mark has been involved with Binumi since its inception and provides pragmatic and experienced oversight to all of the company’s contractual transactions.
Johan Vimolchalao
Head of Educational Integration
Johan is a teacher, TV presenter, business manager, graphic designer, and system administrator with an interest in combining diverse fields of expertise to create revolutions in thinking and working.
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Johan also enjoys academia and instilling a love of learning in others; he is equally comfortable in a server room or an artist's studio, as shown by his varied work for companies including Morning Talk TV, Thana Burin AP and Bangkok University.

At Binumi, Johan is responsible for new US markets and driving customer relationships in the education sector. He is also active in presenting Binumi technology in educational organizations, conferences, workshops and online seminars, and responsible for managing curriculum integrations, content production, commercial tie-ins, and client on-boarding solutions.
The Binumi Team
Tech, Production and Design
The wider teams work closely with our leadership group and enterprise partners.

our partners

Binumi partners with a number of like minded enterprises and creative businesses to help deliver Binumi’s platform to the world.