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our team

leadership team

Anthony Copping - Founder and CEO

Anthony is a British born documentary filmmaker, explorer and entrepreneur who has travelled and worked across the globe His mission is to inspire others to immerse themselves into the experience of discovery and storytelling. Prior to founding Binumi, Anthony was the founder and chief executive of Last Voices. For almost twenty years Anthony’s quest has been to preserve and share the endangered musical voices from around the world. Anthony set out to find the most remote villages, untouched by Western culture to record their beauty.

Anthony’s journey was the subject of a National Geographic documentary titled Last Voices from Heaven. Anthony undertook over 50 expeditions which culminated in a TV series aired globally in 2004 by National Geographic who called it “the most dangerous expedition for music in history”

Binumi is his vision for storytelling in the modern era and he has grown Binumi into a global business covering corporate, educational and personal video storytelling.
Lucy is based in the UK and is an experienced creative expert with a background in design, content management and business development. Her background includes Head of Marketing and Business Development for Pearlshare where she was responsible for the management of ongoing product development and content production, outreach and account development of partners and clients in the travel and hospitality Industry. She also managed the production and delivery of ROI led content in multiple languages across several websites, working independently as well as building and co-ordinating teams outside and inside of Pearlshare.

She also has experience as a content creator and social media co-ordinator where she was responsible for all social media output (twitter, facebook, homepage, blog) as well as engaging with potential new clients and contributors and managing contributor content campaigns for Choice Hotels, Living Rooms and Hotel Icon.

Lucy Ogilvie - Head of Marketing and Special Projects

Raine Grady - Head of Business Development Asia

Raine has over 25 years experience in business management and media project development and in television, video and on-line media production both in front of the camera and behind the scenes.

She was the Founder of two Asian-based innovative communication companies. One a disruptive media solutions business that provides innovative solutions for social media and online marketing through the power of video. The other an e-commerce platform offering boutique spirits & craft beers via on-line sales and innovative pop-up events for customers looking for a unique flavour.

A consummate networker and media marketing expert, Raine is one of Asia’s most experienced video and marketing experts.
Mark is a commercial lawyer with over 35 years experience in both private practice and in industry. He also holds a MBA from London Business School having completed part of the course at the University of Southern California in Los Angeles.

He started his career in industry, working in house for Unilever. After Business School Mark joined Sidley and Austen, a large, Chicago based US law firm, where he specialised in cross-border commercial transactions before leaving to set up his own practice which he then merged into Alsop Wilkinson, a commercial solicitors’ practice in the City of London.

Mark has been involved with Binumi since its inception and provides pragmatic and experienced oversight to all of the company’s contractual transactions. He has an international outlook and approaches all situations with a constructive mind set always looking to achieve clear and balanced resolutions.

Mark Landale - Business Affairs

Tammy McGraw - Head of Education

Tammy began her career as a classroom visual arts teacher and went on to hold several senior-level leadership positions in education, nonprofit, government, and private organizations—all with a focus on innovation. She holds an M.A.E. in art education from Virginia Commonwealth University and an Ed.D. in instructional technology/curriculum and instruction from Virginia Tech.

Tammy directed the national specialty area in emerging technologies for the U.S. Department of Education’s regional education laboratory at AEL and was a senior research associate in the Office of Educational Research and Outreach at Virginia Tech. At the Virginia Department of Education, she led the Offices of Educational Technology and Digital Innovation and Outreach.

Prior to joining Binumi, Tammy was the managing director of an education consulting firm focused primarily on digital content strategy, virtual and blended learning, and education policy analysis. She has a deep interest in how technology is shaping the tools, techniques, and media of creative expression. Her role at Binumi allows her to be on the leading edge of this issue.

Johan Vimolchalao - Education Integrations

Johan is responsible for new US markets and driving customer relationships in our education sector. Also active in presenting our technology in educational organizations, conferences, workshops and online seminars. He is responsible for managing our curriculum integrations, content production, commercial tie-ins, and client on-boarding solutions.

He is a multi-talented teacher, TV presenter, business manager, graphic designer, and system administrator with an interest in combining diverse fields of expertise to create revolutions in thinking and working. Johan enjoys academia and instilling a love of learning in others. He is equally comfortable in a server room or an artist's studio.

Lulu Laidlaw-Smith - Head of Business Development Europe

Lulu started her career in commercial development at Trinity Mirror Group PLC and has since become an expert in supporting creative & technology commercial ventures across a diverse platform of industries.

Lulu joined Binumi in September 2017, as they started planning their route from Education into B2B - supporting the transition of new routes to market across both direct clients and storytelling partners who are using Binumi to build their revenues.

Prior to Binumi Lulu was the Commercial Partner at Honey for 4 years, a creative business consultancy that works with some of the leading businesses and brands in the world delivering commercial solutions across business & brand consultancy, product and service development, culture change and brand design.

The Binumi wider team includes our technical, production and design teams that work closely with our leadership group and enterprise partners.

our partners

Binumi partners with a number of like minded enterprises and creative businesses to help deliver Binumi’s platform to the world.